Changes are happening. Changes are coming.
And I’m not even talking about my own LIFE!
I spent the better part of today attempting to (calmly) explain to clients that things really aren’t that bad. Facebook has indeed started rolling out algorithm changes that affect the majority of business pages…just as they said that they would be.
Look: this isn’t difficult to understand. At all. Social platform. Driven by PEOPLE and their wants. Plus? Facebook is indeed a for-profit company.
So anything they can do to keep the platform social driven PLUS increase their revenue by convincing businesses to purchase ads/boost/promotes? Oh believe me they will do it and it will affect your business page.
That being said…
Simple things within SEO and Social Media “white hat practices” will still get you past some of the algorithms and SEEN by your fans. And if your posts are interesting, relevant, and intriguing? Your fan base will proceed to do the network part of the social. They will.
And yes! It will mean a time investment. But every aspect of your business does.
Social media is NOT outbound marketing. It is SOCIAL media. It is a conversation with your fans. And you choose to attack it with the same principles and expectations that you do traditional outbound marketing, you will have wasted time and money.
BUT! Social media DOES INDEED work! And it is not all-consuming when planned and MANAGED. Getting planned to start with does take time. Everything does as you begin it. But it will be well worth the outcome.
So what does this have to do with consolidation?
Well…it occurred to me that MY personal social presence doesn’t follow my own guidelines. So I’m going to work on that this coming weekend. Do I really have to? Not really. I use my social presence personally, not professionally. I have, until now, relied on word-of-mouth for business. But you know what? I should lead by example. So I suppose I need to get everything where it needs to be.
And it will take me time as well. Adjusting SEO and finding my tags and such will take just as much time as it does for a client I’m sure. However, I’m going to do it.
…from New Hampshire.
Which is where I leave for in the morning. …I should sleep. Like an hour ago.
Catch y’all on the flip