Specialization (June 13th, 2016)

As a career, I’m a social media maven.
I educate clients on how social media channels work and how they can utilize them to continue to grow their businesses.  I help to publish, manage, maintain, and analyze performance.

It’s not as easy as one would think, really.
There’s a lot of stubbornness when it comes to doing things on social media.

And I love what I do!
I work with 40 smaller businesses (plus a few other projects).  I do really love it.

But I’ve been considering scaling back my client list.
Because I’m considering moving away from smaller, solely online businesses to the challenge that is growing brick-and-mortar businesses.

And trust me when I say it’s not for the money.  I fear that I’ll still wind up grossly undercharging…

It’s about the challenge that building a social media drive holds.  And then making that drive reflect an onsite presence.  It’s not easy to get people off their asses and to someplace.  Face it:  we’re lazy as fuck.

In fact, I may actually specialize further than that.  I’ve been considering…
…but I’m not sure yet.  We’ll see…

Right now, though?  Right now, I’m ear deep into classes in my field (apparently having certificates behind my name helps?  I don’t know).  Right now, I’m working to develop a selling page about myself…which is hard.  I don’t know what to say about me…
Right now, I’m still attempting to figure out how to get under a project (or three) that I think will be fun as I transition into my new “niché” within the digital marketing world of social media.
Right now?  Right now I just made a list of 6 other classes that I would really like to take to help me out…
…a list of how to better utilize my personal social channels.
…and a calendar of how to get it all done.

So a further specialization may wait until January.
In fact?  I know it will.

Side Note:  This realization…this thought pattern?  They’ve been in the works since March.  But a good talk and a few tears with my Best have kinda helped me make up my mind in some areas of not only my career, but a few other projects.  If you can’t count on your Best and your Circle to talk sense into you -no matter how dumb you feel as you listen to them because you KNOW THIS STUFF!-, who can you count on really?  Surround yourself with inspiration.  It may not be within who you think it is, either!  Learn to read people.  And learn to watch how they live, not just hear what they say….but how they say it as well.  It’s  true indicator of how they live it.

I posted an article this morning about how difficult entrupenuership really is…that it isn’t for everyone.  And that article is nothing but TRUTH.
If spiders scare you?  You probably will have a hard time building for yourself.  It takes a lot of fear to get off the ground…and a lot more to stay a float.

Am I scared that moving to a new segment of business owners is going to flop me?  Uh…yeah.  Kinda.  But I also KNOW that I’m good at what I do.  And it’ll take time to prove that (especially since, because you know I love a good challenge, you can’t actually PROVE the success of a social media drive on a brick-and-mortar business!).  But I love the challenge that it provides.  And again, I know that I’m good at what I do, so…

Raise a glass.  Here’s to an interesting new path in this journey.

Catch y’all on the flip!


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